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The Only Two Rules of Good Writing (That Actually Matter)
Over the years, I’ve been asked the same question again and again. Often in emails from students, sometimes over coffee with friends, and occasionally by strangers at writing events who lean in like they’re about to hear a deep, dark secret. “Rob,” they ask. “What’s the golden rule of good writing?” And my answer is always the same. There are only two. Just two rules you ever need to remember. I know, I know—there’s a whole industry built around rules. Adverbs are bad. Show don’t tell. Use active voice. Kill your darlings. Avoid the passive. Don’t start with weather. Never open with a dream. And for heaven’s sake, don’t end with a twist. But I’m here to tell you: most of those rules are guidelines, not gospel. When it comes to writing that really works—writing that readers devour and publishers pay for—there are only two things you need to get right. Let’s break them down. Rule One: Be Clear This is the big one. This is the hill I will die on. If your writing isn’t clear, no...
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