On Being a Modern Writer
Rob Parnell Does anyone actually read articles anymore? I'm not sure. I know from my own experience that when I'm surfing the Net, I generally don't sit and read articles all the way through. For most of us the purpose of surfing is get information quickly. And reading off a screen can be tiring. So we tend to skim. Surfing is actually a good word for it. We rarely dive in and explore the sea of information available. We ride the surface of it, soaking in the spray, barely getting our feet wet... Okay, enough of this metaphor! Scientists have proven that we don't actually read words anyway. What we do is recognize phrases - collections of words - that create mental images in our minds. It's those images that we use to absorb the information we need. Not the words at all. Hence the need for quick bites of info - the way news is reported nowadays, in pulses designed to hook us, but rarely do. Mainly because those pulses are so effective, we don't feel the need to ...