Writing Versus Marketing

If you want people to buy your work, you need to let them know about it. And you have to balance that with how successful marketing can seem a bit vulgar sometimes. Like the ads on Cable or YouTube or TV - we don't like them but we know that deep down, entertainment wouldn't exist without ads. It couldn't. Nor could magazines or newspapers - or, more especially, the Internet. (Sorry to burst your bubble on this but if you think the Net is in any way free, you're kidding yourself. For a start, how much do you pay your IP for access per month? And how exactly do Facebook, Google and Microsoft survive as the big three - it ain't charity, Bub, I can tell you that much.) We'd like to think, as writers, we can be quiet, reserved, indeed anonymous - and people will somehow hear about us and buy our books - by word of mouth perhaps. By luck or by other people's promotional skills. Alas those days are over - if they ever existed in the first place! ...