Rob Parnell's Writing Academy Blog

If you want people to buy your work, you need to let them know about it. And you have to balance that with how successful marketing can seem a bit vulgar sometimes. Like the ads on TV - we don't like them but we know that deep down, TV wouldn't exist without ads. It couldn't. Nor could magazines or newspapers - or, more especially, the Internet. (Sorry to burst your bubble on this but if you think the Net is in any way free, you're kidding yourself. For a start, how much do you pay AOL for access per month? And how exactly do Yahoo, Google and Microsoft survive as the big three - it ain't charity, Bub, I can tell you that much.) We'd like to think, as writers, we can be quiet, reserved, indeed anonymous - and people will somehow hear about us and buy our books - by word of mouth perhaps. By luck or by other people's promotional skills. Alas those days are over - if they ever existed in the first place! Publishers are just as concerned about market

Writing short pieces - say up to around 5000 words - is fairly straightforward. You can, in most cases, just start writing and keep going until you've said everything you wanted and then go back and edit for sense. If you've missed something out, you can slot it into the text. Or, if you've overdone a section - or the writing is bad or unnecesary - you have good friend in the delete button. Writing longer pieces is different. Having a lot to say will take time and effort - the two things a writer cannot afford to waste. So what's the best way to approach writing longer works? It's all about preparation. It's about knowing where you're going and having some idea of your destination. Some writers say they can't write using a plan - or even knowing what the ending is. They cite Stephen King - who says he doesn't know what the endings of his stories are going to be when he starts out. It's deliberate he says because he wants to write his ch