K.I.S.S.

Writers have a tendency to complicate things. We think that's what is required of us. Character depth, we tell ourselves, is what counts. Plot complexity, we think, is what impresses. Layers of story threads woven into a sophisticated tapestry will mark us out as a literary master, we want to believe. But actually in the modern marketplace I don't think this is true. At least not when it comes to selling our work to agents and publishers, producers, indeed the general public. Just look at the way books, TV and films are pitched to us - in the media especially. You might think that it's journalists and editors that create these little snippets and brief synopses designed to encapsulate our work. Wrong. It's us - we have to do it. Novelists write their own back-blurbs. TV listings are derived from the screenwriter's original log lines... Even after we've written something as word-weighty as a novel, we have to learn how to distill dow...